Last week, protesters distributed flyers to 7,000 small shareholders at the Total's annual meeting in Paris, while other protesters demonstrated outside French embassies in the US. Back in February, some 50 human rights organization joined effort to launch a global campaign to urge Total, a French oil group, to withdraw their operation from Burma. The NGOs claimed that Total's investment in Burma fueled the military regime. Despite the protest, Total refused to quit Burma and their reasons were explained in their webpage dedicated to their gas operation in Burma. Thierry Desmarest, CEO of Total explained that if Total withdraw from Burma, another less socially responsible company will move right in to take Total's slot. This is a very legitimate concern. What is lacking in Total's Burma site is an open dialogue with other NGOs. Often, websites are used as a one-way communication tool. Host of the site will only post their view point without soliciting or facilitating an exchange with opposing groups.
Big corporations need NGOs to keep them in check, while NGOs need to have big corporations so that they have work to do. Given this co-dependent relationship between the two, more amicable solutions to their differences will be found by opening an on-going dialogue on-line, where opinions and suggestions can be heard not only from interest groups, but also from other big corporations.